To sit with a diverse group of senior marketers to brainstorm fundamental marketing problems for start-ups has been so refreshing. It has forced me to think in a grassroots fashion which is something that I’ve brought back to my daily work.
Brian Lantz | SVP of Digital/Direct Marketing, PNC Bank
In my world, I tackle bank marketing problems with bank marketers and bankers. It was refreshing to work with a diverse group of thinkers to solve these problems…. How do we generate awareness for a product, how do we truly define our value proposition, how do we define and measure success. Stepping out of the day to day reminds us why we got into marketing in the first place.
Rick Steiner | SVP/Chief Marketing Officer, F.N.B. Corporation
We may take for granted the basic formula for earning customers because we have an established customer base, but when you’re starting from scratch, it’s the whole focus. That’s definitely a good refresher for our own businesses. How is our product different and more tuned into what the customer wants than the other offerings in the market?
Kevin O’Connell | Senior Vice President of Marketing, Eat’n Park Hospitality Group
Pittsburgh Business Times
Exclusive: Marc USA to expand collaborative initiative to help startups
February 07, 2015
One of Pittsburgh’s largest advertising agencies plans to expand a collaborative creative consulting initiative for startups that had its local debut a year ago and held its first session of 2015 on Wednesday.
Read Full article at www.bizjournals.com/pittsburgh
Here’s a snapshot of some of the companies whose senior marketers have participated in past Marketing Sparks events in Chicago and Pittsburgh: