To sit with a diverse group of senior marketers to brainstorm fundamental marketing problems for start-ups has been so refreshing. It has forced me to think in a grassroots fashion which is something that I’ve brought back to my daily work.

Brian Lantz | SVP of Digital/Direct Marketing, PNC Bank

In my world, I tackle bank marketing problems with bank marketers and bankers. It was refreshing to work with a diverse group of thinkers to solve these problems…. How do we generate awareness for a product, how do we truly define our value proposition, how do we define and measure success. Stepping out of the day to day reminds us why we got into marketing in the first place.

Rick Steiner | SVP/Chief Marketing Officer, F.N.B. Corporation

We may take for granted the basic formula for earning customers because we have an established customer base, but when you’re starting from scratch, it’s the whole focus. That’s definitely a good refresher for our own businesses. How is our product different and more tuned into what the customer wants than the other offerings in the market?

Kevin O’Connell | Senior Vice President of Marketing, Eat’n Park Hospitality Group