It reinvigorated my passion for thinking a bit more artisan about what I do on a daily basis.
Lauren Lackey | VP of Research and Development, SC Johnson
It brings you back to the fundamentals of understanding your customer and what you need to do to differentiate yourself vs. someone else who can serve the same customer in the same way.
Fred Ehle | Director of Customer Experience, McDonald’s Corporation
Here’s a snapshot of some of the companies whose senior marketers have participated in past Marketing Sparks events in Chicago and Pittsburgh: